Guide · 28 February 2026 · 10 min
Product seeding: the complete guide for brands
Product seeding, or gifted product campaigns, is the most effective way to launch your brand with creators: saying yes costs you no media budget, and every shipment can turn into authentic content. Here is the complete method.
Why start with gifting
A gifted product campaign flips the advertising logic: instead of buying attention, you let creators who already love your universe tell your product's story their own way. The resulting content reads as a recommendation, not an ad.
It's also the best laboratory: you discover which profiles convert, which angles work, and which creators to build larger paid collaborations with next.
Build a campaign people want to join
The best campaigns come down to three things: a clearly presented product (good photos, stated value), explicit expectations (which content type, which network, which deadline) and honest selection criteria (niche, location, minimum audience size).
Be precise without being rigid: an over-locked brief smothers the creativity that gives creator content its value. Describe the expected outcome, not the storyboard.
Select, ship, follow through
Review applications like a casting: universe fit first, statistics second. Once your creators are chosen, ship quickly, shipment tracking is built in, and allow a realistic creation window.
When content is delivered, approve it or request a documented revision. Keep the link with creators who performed: your talent pool builds campaign after campaign.
Your first gifted product campaign can be live in ten minutes, and the first two each month are included in the free plan.