UGC platform for brands, in France
Content creators who shoot videos and photos in social media formats. Files delivered to the brand, usage rights written in the terms. Free business account, direct offers to creators.
UGC: definition
UGC, for user-generated content, refers to videos and photos shot by content creators for a brand.
The files are delivered to the brand, which posts them on its accounts or runs them as ads on Meta and TikTok.
A post on the creator’s own account is influence.
Formats delivered
UGC video
Vertical 9:16 video delivered as a file, for the brand’s accounts and ads.
offered by 61 creators on CollabLib
Photo
Product or venue in context, in 4:5 or 1:1.
offered by 71 creators on CollabLib
Post
Reel, stories or TikTok video on the creator’s account, with the “Ad” label and the brand tagged.
offered by 81 creators on CollabLib
Registered creators by niche
What a UGC mission includes
Each offer states the amount, format, dates and rights.
UGC mission
- Creators
- directory filtered by content type
- Offer
- from the creator’s profile, amount set by the brand
- Brief
- format, length, key messages, required mentions
- Product
- shipped to the creator, tracked parcel
- Files
- delivered in the business space
- Revision
- number written in the terms
- Approval
- by the brand, or automatic after 5 business days
- Usage rights
- organic, or ads for 1 to 12 months
- Fee
- 10% of the mission amount
- Payment
- on the creator’s acceptance, held until approval
Managed selection as an option: 3 to 6 creators, a quote within 2 business days and a delivery guarantee.
Price of a UGC video
Median rate declared by creators on CollabLib: €120 per UGC video.
Half of the rates fall between €80 and €160, across 59 creators. Measured on 3 November 2026.
Amount of each mission set by the brand, plus a 10% fee. Managed selection: fixed price per creator, on quote.
Two ways to order
Business account
The brand finds creators in the directory and offers them a paid mission from their profile.
free, 10% fee per mission
Managed selection
CollabLib picks the creators, sends the quote and follows production.
quote within 2 business days
Frequently asked questions
How much does a UGC video cost?
Creators on CollabLib declare a median rate of €120 per UGC video, across 59 creators. The amount of each mission is set by the brand, plus a 10% fee.
Who owns the rights to UGC videos?
Usage rights are written in the mission terms: organic, or ads for 1 to 12 months. The contract states their duration.
How long does it take to receive UGC videos?
The delivery date is written in the offer, for each creator. Usual delivery time declared by creators: 7 days at the median.
What is the difference between UGC and influence?
UGC delivers files to the brand. Influence posts the content on the creator’s account, with the “Ad” label. A campaign can combine both.
How are creators presented?
Each creator signs up with their public accounts. Followers, views and audience are measured by CollabLib. Every displayed statistic carries its date and source.
Find UGC creators
Free business account, direct offers to creators.