UGC brief generator

A UGC video or photo brief ready to send to creators: deliverables, script outline, hooks, mandatory disclosures and usage rights. Budget taken from the rates declared on CollabLib.

A 10-section brief to copy, download or publish as a paid mission. Free tool, no account or email needed.

See a sample brief

The product and the campaign

Eleven questions, four of them optional. The brief appears below the form.

Brief sections

  • Objective
  • Deliverables
  • Outline
  • Suggested hooks
  • Key messages
  • Things to avoid
  • Mandatory disclosures
  • Usage rights
  • Timeline
  • Indicative budget
The product

Name of the product, dish or venue.

What it is, who it is for, what sets it apart. 500 characters at most.

Category
The campaign
Objective
Platform
Format

From 1 to 20.

Details

One message per line, 300 characters at most.

One item per line, 300 characters at most.

Used as is in the brief. Empty: rates declared on CollabLib.

Sample UGC brief

Brief produced by the tool for a fictional serum: three creators, 15 to 30 second videos for Instagram ads.

UGC brief: Vitamin C glow serum

Example

Objective

Produce UGC content for Vitamin C glow serum ads on Instagram. Files delivered to the brand for its own accounts and ads. Nothing is posted on the creator’s account.

  • Product: Face serum in a 30 ml dropper bottle, light texture, for dull skin.
  • Category: Beauty.
  • Number of creators: 3.

Deliverables

  • Format: vertical 9:16 video (1080 × 1920 px), 15 to 30 seconds long.
  • Quantity: 1 video per creator, 3 videos in total.
  • Burned-in captions, readable with the sound off.
  • Files: edited MP4 video, a version without captions and the raw footage, for ad variations.
  • Sound: voice and on-set sound; music is added in the ad edit.

Outline

Suggested outline, to adapt to the creator’s voice.

  1. 0 to 3 s, the hook: the product on screen from the first second and a line that makes people stay.
  2. Demonstration: the product applied, texture and gesture in close-up.
  3. Benefit: what Vitamin C glow serum changes, shown on screen with the result.
  4. Call to action: a closing line for the ad (try, order, book).

Suggested hooks

Three hooks for the first 3 seconds, to say or to show on screen. The creator picks the most natural one and can rephrase it.

  • I tried Vitamin C glow serum for a week: here is my skin today.
  • My morning routine in 30 seconds, with Vitamin C glow serum.
  • Before and after Vitamin C glow serum, filmed with no filter.

Key messages

Two or three messages at most, in the creator’s own words.

  • Light texture that sinks in fast
  • Dropper bottle, precise dose

Things to avoid

  • Comparison with another brand
  • A competing brand or product on screen.
  • Unproven result claims: health, weight loss, numbers.
  • Copyrighted music in the ad version.

Mandatory disclosures

Rules from French law no. 2023-451 of 9 June 2023 and the French Intellectual Property Code, summarised in the CollabLib guide to the influencer law.

  • Usage rights written before filming: channels, duration, territory, paid ads (article L131-3 of the French Intellectual Property Code).
  • The creator’s written consent to the use of their image in the brand’s ads.
  • Guide: collablib.com/en/blog/loi-influence-collaboration-commerciale, texts checked on 1 November 2026.

Usage rights

  • Organic use: the brand’s accounts and website, duration [to be set].
  • Paid use: the brand’s paid ads, [number] months from delivery.
  • Beyond the agreed duration: a new agreement, per month.
  • Territory: France.

Timeline

Preferred delivery: [date].

  • Product received or visit made: by [date] at the latest.
  • First version sent to the brand: [date].
  • Final version, one round of revisions included: [date].
  • Median delivery time declared by creators on CollabLib: 7 days (58 creators, measured on 3 November 2026).

Indicative budget

  • Rates declared by creators on CollabLib, excluding VAT, measured on 3 November 2026.
  • UGC video: median €110, half of the rates between €80 and €155 (64 creators).
  • Indicative budget for 3 creators at the median: €330 excluding VAT.
  • Paid usage rights: median €50 per month (55 creators).
  • UGC rates measured on CollabLib: collablib.com/en/tarifs-ugc.

Brief made with the CollabLib UGC brief generator: collablib.com/en/outils/brief-ugc

How to write a UGC brief

Six steps, in the order of the brief. Each one answers a question the creator has before filming.

  1. 1

    Set the objective

    Brand ads, a post on the creator’s account, or both. The objective decides the delivered format, the mandatory disclosures and the usage rights.

  2. 2

    Describe the deliverables

    Vertical 9:16 format, length, number of videos per creator, burned-in captions, edited or raw files. A video meant for ads comes with the raw footage and the original sound.

  3. 3

    Write the outline and the hooks

    A hook in the first 3 seconds, a demonstration, the benefit shown on screen, a call to action. Three hooks to choose from let the creator keep their own voice.

  4. 4

    Keep key messages short

    Two or three messages at most, plus what to avoid: competing brands, unproven claims, copyrighted music in an ad.

  5. 5

    Write the disclosures and usage rights

    A paid post carries the “Publicité” or “Collaboration commerciale” label and tags the brand (French law of 9 June 2023). Usage rights are written before filming: channels, duration, paid ads per month.

  6. 6

    Set the timeline and the budget

    Delivery date, one round of revisions, budget per creator. The UGC rates measured on CollabLib give the median per format.

UGC ratesFrench influencer law: disclosure and gifts

Frequently asked questions

What is a UGC brief?

The document that tells the creator what to film: objective, format, length, outline, key messages, disclosures and usage rights. It is also the checklist used to approve the delivered content.

What does the generated brief contain?

Ten sections: objective, deliverables, outline, suggested hooks, key messages, things to avoid, mandatory disclosures, usage rights, timeline and indicative budget.

How much does a UGC video cost?

Creators on CollabLib declare a median rate of €110 excluding VAT per UGC video, across 64 creators. Half of the rates fall between €80 and €155, measured on 3 November 2026.

Which disclosures are mandatory on a paid post?

French law no. 2023-451 of 9 June 2023 (article 5-2) requires a clear statement of the commercial intent: “Publicité” or “Collaboration commerciale”. The French Ministry of the Economy also asks for the brand to be identified.

Is the brief a contract?

The brief describes the expected content. The contract sets the amount, deliverables, revisions and usage rights. A written contract is mandatory from €1,000 excluding VAT per year paid to the same creator, for the same promotional objective.

What does “Publish this brief on CollabLib” do?

It keeps the brief in the browser and leads to the free pro account sign-up. The paid mission form then opens with the brief’s title, description and choices.

Is the tool free?

The tool is free and works without an account or email. The same device can generate up to 5 briefs per hour and 20 per day.

UGC creators for this brief

Free pro account: directory of registered creators, paid mission published or proposed from a creator’s profile.

Find creators