Finding UGC creators in France: where to look, how to choose

Where to look

Four starting points:

• a creator directory, with filters by niche, network, followers and content type;
• a published offer, paid mission or gifted product, that creators apply to;
• social networks: recent content about a similar product, in the target city or category;
• the brand’s own customers who already post about its products.

On CollabLib, the creator directory is open to signed-in businesses; the business account is free.

Dated, sourced statistics

Each statistic comes with its date and source: declared by the creator, a screenshot of their insights, or read from the public account.

A UGC video runs on the brand’s accounts and ads. For this format, the creator’s latest content matters more than their follower count.

For an influencer post, the audience matters: followers, usual views, audience country and city.

On CollabLib, a creator’s statistics show their date and source on the profile.

Reading the engagement rate

The engagement rate compares interactions (likes, comments, shares) with the number of followers.

Calculation methods vary between tools: two profiles are compared with the same method.

On CollabLib, the engagement shown combines the creator’s networks, each by its follower count, based on readings of their accounts.

Engagement far from that of accounts of the same size is checked in the comments: questions about the product, real exchanges between followers.

Formats and examples

The format comes before the creator:

• UGC video delivered as files to the brand;
• Reel or TikTok posted on the creator’s account;
• stories, for a dated offer or a venue;
• product photo, in 1:1 or 4:5.

The creator’s examples are viewed in their format, 9:16 for video, with the date of the latest piece.

The brief states the format, length, number of pieces and revisions included.

Usage rights

A UGC video meant for advertising needs written advertising rights: uses, platforms, territory and duration.

The French Intellectual Property Code requires each transferred right to be mentioned separately (article L131-3).

A budget raised in steps

CollabLib’s UGC rates page publishes the rates declared by registered creators, by format, with the median and the date of the reading.

A first amount is set from these benchmarks. It is then raised in steps, based on creators’ responses.

The same offer sent to several creators at once gives responses to compare.

A gifted product works as a first trial, for the cost of the product and shipping. CollabLib takes no fee on a gifted product.

On CollabLib

The free business account (Starter) allows 5 offers online at a time and 2 completed collaborations.

The Pro plan costs EUR 49.99 per month or EUR 479 per year: unlimited collaborations and offers, 10% fee on paid missions.

The Max plan costs EUR 149.99 per month or EUR 1,439 per year: unlimited collaborations and offers, 8% fee.

The business’s payment is held by CollabLib until the content is approved; the creator is paid by SEPA bank transfer.

Creators sign up for free and pay 8% on paid missions.

CollabLib brings together creators in France only.