UGC rates in France in 2026
Rates declared by creators on CollabLib, in euros excluding VAT. Measured on 3 November 2026.
85 registered creators. Main network: 45 TikTok, 39 Instagram, 1 other network.
Followers measured by CollabLib on public accounts: 62 under 10,000, 12 from 10,000 to 100,000, 1 over 100,000, 10 not measured.
Rates by format
Content delivered as files
UGC video and paid ads rights: one figure for all profiles.
Measured on 3 November 2026
- UGC video, delivered as a file
- €110half of the rates between €80 and €155 · 60 creators
- Paid ads usage rights, per month
- €60 per monthhalf of the rates between €40 and €150 · 51 creators
- Usual delivery time
- 7 dayshalf of the rates between 4 days and 7 days · 54 creators
Content posted by the creator
Reels and stories: one figure per follower range.
Reel posted on the creator’s account
- under 10,000 followers
- €150half of the rates between €98 and €193 · 44 creators
- 10,000 to 100,000 followers
- €250half of the rates between €100 and €450 · 11 creators
- over 100,000 followers
- 1 declared rate: figure published from 10
Series of posted stories
- under 10,000 followers
- €80half of the rates between €50 and €105 · 43 creators
- 10,000 to 100,000 followers
- €125half of the rates between €43 and €200 · 10 creators
- over 100,000 followers
- 1 declared rate: figure published from 10
Amounts declared when signing up, excluding VAT, rounded to the euro. Each published figure combines at least 10 rates.
What changes the price
Format and number of pieces
Price set per creator, by format and number of videos or photos.
Paid ads rights
Use in ads on Meta, TikTok or YouTube, paid per month.
Post by the creator
A Reel posted to the creator’s audience is influence, at a separate rate.
Travel
Extra charge for an on-site shoot, depending on the location.
Gifted products
Product offered in exchange for a post: the selection is free.
Creator rate and quoted price
The price of a CollabLib quote covers the creator’s fee, the selection, the contract, production follow-up and the guarantee.
It is fixed, per creator, and given excluding and including VAT.
Method
Measured on 3 November 2026
- Source
- CollabLib sign-up form, filled in by each creator
- Scope
- registered creators, excluding test and deleted accounts
- Calculation
- median, first and third quartiles, rounded to the euro
- Threshold
- figure published from 10 declared rates
- Audience
- followers of the main account, measured by CollabLib
- Updates
- recalculated every hour
Frequently asked questions
How much does a UGC video cost in France?
Creators on CollabLib declare a median rate of €110 per UGC video, across 60 creators. Half of the rates fall between €80 and €155.
How much do paid ads rights cost for a UGC video?
Creators on CollabLib declare a median rate of €60 per month for paid ads use, across 51 creators. Organic usage rights are included in the video price.
Does the follower count change the price of a UGC video?
A UGC video is delivered as a file to the brand. It is not posted to the creator’s audience. Rates for a posted Reel or stories are given by follower range.
Is the price of a CollabLib quote the creator’s rate?
The quoted price covers the creator’s fee, the selection, the contract, production follow-up and the guarantee. It is fixed, per creator, excluding and including VAT.
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